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Critères d'attribution

Support spécifique utilisé

Web

Processus créatif

This video creates an aha moment about the quality of a modular unit produced in a factory. Once hooking the
audience, the video then shows the key steps of the modular process in a quick, engaging way. Beginning in 2021,
we furnished and decorated a standard completed living unit on the factory assembly line. We shot someone posing
as a resident who enters the unit, walks through it, then opens the window. The window being opened reveals that
what the audience thinks is a furnished apartment at the final on site building is actually in a factory. The module is
then signed by the factory team and shipped. Waiting two years for site completion, we had the same person from
the original video clip, dressed identically, walk from the rooftop deck of the finished building to the front door of
the exact room in the original in-factory shot. The person’s robe enables the illusion of one continuous moment from
finished building exterior, to furnished apartment, to factory being revealed.

Public cible

Grand public et constructeurs traditionnels

Message à communiquer

When you walk into a finished unit in one of today’s advanced modular factories, you can’t tell you’re not in the final
living space onsite.

Distribution

Page vidéos du site web, YouTube, présentations de conférences (présentées en avant-première au SxSW et au World of Modular).

Objectif d'entrée

Transmettre et démontrer la qualité, l'exhaustivité et les méthodes intelligentes de la construction modulaire.

Effet sur la notoriété, les ventes, les visites ou les demandes de renseignements

The company has become the highest producing multifamily modular operation in the affordable space. This video
is designed to be a part of the marketing ecosystem worthy of that degree of success. It has garnered thousands of
views and lots of anecdotal praise.