Agenda de l'Europe modulaire
Connecter l'industrie de la construction modulaire en Europe et dans le monde
Qu'il s'agisse de logements abordables ou de pratiques de construction durable, la construction modulaire est à la pointe de l'industrie du bâtiment en matière de solutions aux défis mondiaux d'aujourd'hui. Rejoignez MBI et les acteurs de la construction modulaire du monde entier à l'occasion de cet événement incontournable qu'est World of Modular.
Ne manquez pas cette occasion d'apprendre de certains des experts les plus influents de l'industrie mondiale de la construction modulaire et d'entrer en contact avec eux.
Appel à présentations
Interested in speaking at World of Modular Europe in Amsterdam?
Submit your presentation proposal here.
Day 1 - Opening Address & Reception
5:00pm - 7:00pm Opening Address and Networking Reception with Exhibitors
Session Descriptions
From Skepticism to Buy-In: Overcoming the Six Biggest Barriers to Modular Construction
Harro Grimmer, Architect and Managing Partner, ProjektPuls GmbH
Despite its proven advantages, modular construction is often overlooked in favor of conventional building methods. Many project owners recognize the potential benefits of modular, yet key concerns and misconceptions continue to prevent adoption during the critical early stages of project planning.
This session examines six of the most common barriers to modular adoption:
- Perceived cost premiums and budget constraints
- Upfront financing and cash flow requirements
- Resistance to early contractor involvement
- The need for rapid project decisions
- Concerns about flexibility and late-stage changes
- Limited understanding of modular's full value proposition
Through real-world examples and industry experience, attendees will gain a deeper understanding of how owners, developers, planners, and contractors evaluate modular solutions—and why projects often default to traditional delivery methods.
Attendees will leave with practical strategies to address common objections, communicate value more effectively, and position modular construction as the preferred solution from the earliest stages of project development.
Unlocking Modular Potential: Leveraging AI at the Concept Stage
Stuart Marshall, directeur des ventes mondiales, Stack Modular
The fate of any modular project is largely determined at the concept stage. Unlike traditional construction, modular design requires strict Design for Manufacture and Assembly (DfMA) parameters to be locked in early—leaving little room for error. Traditional feasibility studies, however, are often too slow to match the pace of competitive real estate opportunities.
Join this session to explore how artificial intelligence and generative design are transforming the earliest phases of modular building. Attendees will discover how AI-driven tools instantly analyze site constraints, optimize spatial layouts for factory production, and evaluate thousands of financial and structural permutations in minutes.
Attendees will gain practical insights on:
- How generative AI integrates DfMA constraints into early-stage architectural concepts.
- Accelerating project bidding and securing by shortening the concept and feasibility phase.
- Using AI-driven modeling to flag financial, structural, or logistical issues before costly redesigns occur.
By applying AI at the very beginning of the project lifecycle, developers, manufacturers, and other stakeholders can reduce risk, improve material efficiency, accelerate decision-making and unlock the true scalability of modular construction.
Meet the Modular Building Industry
in Amsterdam
Mövenpick Hotel Amsterdam City Centre
Piet Heinkade 11
1019 BR Amsterdam
The Netherlands